"I am proud to say that Shutterstock revolutionized the stock image industry by throwing out all the complex rights and offering a simple subscription model," Oringer declares. As an entrepreneur and a business owner, I knew who my customers were, and the challenges they faced trying to find the right image to market their business." And we all know what happened afterward. I coded the site myself, and we were off and running, back in a time when there were not a lot of tools out there to help you start your own business. I shot 30,000 images in the first year alone.
SHUTTERSTOCK COMPETITORS LICENSE
So I set out to take my own pictures and to license them to others at a nominal cost. But the one commonality to all of the companies I founded was that options for affordable stock imagery for marketing or websites were incredibly limited. I toyed with different ideas, and some seemed to really take, until they didn't- an online pop-up blocker company I ran was toppled overnight when Microsoft Explorer introduced a built-in solution into their browser. "It was just a matter of figuring out what that company was. " I always knew I wanted to run my own company," Oringer remembers.
SHUTTERSTOCK COMPETITORS SERIAL
Shutterstock's origin story has become somewhat of a legend now, but it bears repeating again because it remains an excellent example of how entrepreneurs need to be solving a specific need when it comes to setting up an enterprise, and also of the importance of being persistent in one's road to achieving success- Oringer is a serial entrepreneur who founded ten companies before Shutterstock turned out to be the hit he was looking for. Shutterstock CEO Jon Oringer in front of the New York Stock Exchange after ringing the bell to start trading under the ticker SSTK in 2014. Jon Oringer, founder and CEO, Shutterstock By keeping his focus consistently on the company, its products and its clients, Oringer has seen Shutterstock through more than a decade of success, and once you reflect on that for a bit, it's hard not to nod along to his above proclamation. With numbers like that to boast of, Shutterstock is easily one of the better startup success stories out there- and it's safe to say that this wouldn't have been possible without Oringer's singular vision for his enterprise. For a company founded only in 2003, Shutterstock's growth has been truly exemplary- it was once just another New York City-based startup, but today, it is a global media marketplace (valued at US$2.5 billion in April 2015) featuring more than 70 million pieces of content, an admirable collection that includes images, videos and music, with the website having enlisted more than 500 million paid downloads to date. "I am focused on growing the business, and making sure that we are delivering the best possible product we can to our customers and our contributors." At first glance, Oringer's response might seem a tad too humble coming from an entrepreneur as successful as he is, and hence, a little hard to believe (yes, we journalists are a cynical bunch), but consider his statement with Shutterstock's current standing in the market as the backdrop. "Although I love to see Shutterstock in the news, I don't pay much attention to what people say about me," Oringer says. He's been called " Silicon Alley's first billionaire," and he's also been called " the coolest person in New York tech," but ask Shutterstock founder and CEO Jon Oringer what he thinks about all of these titles that have been bestowed upon him by the press over the years, he seems eager to dismiss them, and direct our attention to his company instead.
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